Best Practices for Using LeadLander

Are you looking for ways to get the most out of LeadLander? Do you want to learn how to use its features effectively and efficiently? If so, you are in the right place. In this article, we will share with you some best practices for using LeadLander that will help you achieve your goals and improve your experience.

LeadLander is a powerful tool that can help you identify your visitors and generate new leads. However, to use it successfully, you need to follow some guidelines and tips that will optimize its performance and functionality.

In this article, we will show you how to use LeadLander like a pro.

By following these best practices, you will be able to use LeadLander more efficiently, effectively, and enjoyably. You will also be able to achieve your goals faster and easier. So, let’s get started!

Our recommendation on how to use LeadLander in a two-pronged approach.

First, use LeadLander to find new leads of companies visiting your site and put them into your normal sales cycle.

  • Use LeadLander to pull contact information for the company visiting your website
  • Track what information they are looking at on your site and what pages they visit (which tells you what they are interested in)
  • Identify if they used any search data, social media, or partners to get to your website (more intelligence as to their interest levels)
  • Look up potential contacts via our LinkedIn lookup tool (filter by location, title, etc) to build out a further prospect profile.

Once you have this kind of detail, you can reach out to that company and target the typical type of contacts that you try to sell to (i.e. VP of Sales, Sales Manager, etc.). In targeting the company, focus your follow-up based on what was viewed by that company on your website. For example, if XYZ company went to your website, you might want to put together a one-page marketing piece on that service and send it to a handful of targeted contacts at that company. You can follow this up with a sales call shortly thereafter (or you can have your sales team first make sales calls).

Second, use LeadLander in conjunction with any outbound sales effort (i.e. making sales calls, sending emails, mailing marketing materials, etc.). LeadLander will actively monitor which companies respond to your calls/emails and show interest by coming to your site. You can easily cross-reference the companies that you recently reached out to with the data in LeadLander so you have a very good idea of exactly who you need to follow up with. You can track what they were doing on your website and again, tailor your response to match.

This can help in identifying larger companies you may be calling on. If one of your salespeople called on a few contacts at XYZ Company yesterday and now today you see XYZ Company snooping around your website, they would have a good idea of who to follow up with based on that outreach. 

LeadLander = more leads in your pipeline & then more sales.

In either case above, you are at least getting some kind of contact touchpoints into the companies that are showing interest in your products/services by visiting your website. You may not reach the exact person on the first call, but you are putting yourself back in front of that company to give you the best chance of starting your sales process. The data collected in LeadLander can help build your target list of companies to market to.

All of this can be aided by using tools such as our:

  • Watchlists: track companies’ ongoing and receive real-time alerts when they hit your website
  • Web forms/email campaigns: allows you to track individual website visitors who click on your emails &/or fill out your web forms
  • Lead Scoring: tag your most important pages with color-coded alerts that trigger in LeadLander’s email reports & the online portal
  • Territory Assignments: allows sales to set up territory filters or geographic restrictions on their user accounts to only see relevant locations of visitors
  • Salesforce.com/Hubspot integration: search &/or add new accounts, contacts, & leads directly to your CRM database
  • Verified Contacts reveal key contact information for individuals at any company
  • Alerts: set up real-time alerts based on specific companies, forms, page views, etc

Walk-through: https://support.leadlander.com/home/features-and-functions/a-practical-guide-to-effectively-utilize-all-leadlanders-feature/

This way, you can use LeadLander to identify and track unknown prospects, profile those companies, get new contacts, and track their interest on your website….. and then use all that intelligence to have some kind of targeted follow-up with those companies.

We hope you found this article helpful and informative. If you have any questions or feedback, please feel free to contact us through our support channel. We would love to hear from you and help you with any issues you might have. Thank you for choosing LeadLander!